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Custom software for founders

Custom software you'll be proud to show.

A studio that ships beautiful, working software in days. See the craft in our portfolio, then feel it in your own product.

Build ledgerDay 7 of 7

Booking platform for a two-chair physio studio

The build ledger of one anonymized client project, day by day: what was approved and what share of payment settled to the studio.
DayEntrySettled
00Brief and acceptance checklist locked (posted)12 items define done0%
0020% deposit held (posted)refundable until sample approval0%
00Style sample approved (posted)deposit locks · clock starts20%
03First working version approved (posted)40% released60%
05Revision round approved (posted)20% released80%
07Launch and handoff approved (posted)20% released · shipped100%
Settled to studio100%
One build from the ledger, anonymized with client approval
  • The sample gateYour deposit stays refundable in full until you approve a style sample of the direction.

  • The checklistAn acceptance checklist you lock before pricing defines done. Changes are new scope, never silent edits.

  • The release ruleAfter the deposit, each payment releases only when you approve that milestone's delivered work.

How payment moves

You approve the work. Then we get paid.

A 20% deposit opens the build and stays refundable in full until you approve the style sample. The remaining 80% releases only as you approve delivered work, milestone by milestone.

  • 20%Style samplethe deposit · refundable in full until you approve the sample
  • 40%First working versionreleases when you approve it against the checklist
  • 20%Revision roundreleases on your approval
  • 20%Launch and handoffreleases on your approval · approved work is settled and final

Approvals are checked against the acceptance checklist you locked before pricing. Anything left unreviewed for 14 days auto-approves with a visible countdown, so neither side is ever held hostage.

The engagement, in three movements

How a build moves

A printed acceptance checklist on graph-paper ledger stock, held by a brass clip beside a spruce pen
No. 01

Lock what done means

An AI intake asks one question at a time, reference sites included, then drafts an acceptance checklist of 8 to 15 verifiable items plus explicit out-of-scope notes. You edit it, lock it, and a named team member commits your price and delivery date against it.

Layered style-sample swatches presented on a brass display stand
No. 02

Approve the direction first

Every build opens with a style sample of your product's visual direction, with up to two revision rounds. Until you approve it, the 20% deposit is refundable in full. Your approval locks the deposit and starts the 7-day clock.

An antique brass approval seal resting on a spruce ink pad over ledger stock, beside one stamped ring
No. 03

Release payment on approval

The remaining 80% releases 40/20/20 across first working version, revision round, and launch and handoff, each only when you approve that milestone's work against the checklist. Approved work is settled and final; anything left unreviewed for 14 days auto-approves with a visible countdown.

The record

Checkable, not claimed.

client projects shipped
25
shipped on their committed date
24 of 25
on-time
96%
typical
7 days

Open a ledger of your own

Software with evident craft, the kind you demo without apologizing.

Your first version sets the bar for everything that comes after it. Describe your build tonight, and a named team member commits your price and delivery date.

Start your build

A curated portfolio of shipped work, shared only with each client's permission